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Let's Create a Strategy to Help Your Business Thrive On Social Media!

Kayla is a passionate, results-driven creative, with over 4 years of experience in all things social and influencer marketing. You could call her quite the enthusiast about connecting brands to their perfect customers using thumb-stopping content. Kayla thrives on not only creating and curating content that drives engagement but also ttying it back to tangible results that support larger company goals.

to About

    About    

Gone are the days of talking at consumers in marketing. Thanks to digital marketing and social media, brands must conversate with, listen to, and engage their target market. As a content and social media aficionado, my goal is to not only catch consumers' attention but keep it as well.

I am a creative who understands the importance of strategy and data. I embrace metrics and can often be found creating content calendars for fun. My merchandising and retail background add diversity and unique insights to my marketing efforts. It's amazing how much having knowledge of textiles can come in handy when writing marketing copy! I find great joy in the feeling I get while creating content especially when I know it will promote brand awareness and impact sales for my employer and clients. 

In today's society, consumers remember companies with great social media accounts and website content. I want to make sure your company not only stays at the top of your audience's mind but that it also translates to a clear ROI for your business. My equation is simple:

Creativity + Passion + Strategy + Analytics + Clear Communication + An Eagerness to Research & Learn = A social media professional who is committed to the development and growth of your social media presence and overall company success. 

 

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Focus Areas

Social Media Marketing and Management

 

Social Media goes beyond posting and exiting the app. An effective social media marketing plan needs TLC. With new features popping up frequently, it's important to have someone dedicated to staying on top of new developments.

 

Skills include:

-Yearly, Monthly, Weekly Strategy Planning

-Content Calendar Creation and Management

-Post Scheduling

-Platform Maintenance and Troubleshooting

-Community Engagement

-Crisis Management

-Analytics

-Reporting 

-Ads Manager Experience

-Commerce Manager Experience

-Competitor/Industry Research and Analysis

Content Creation

 

Create engaging, exciting, and informative content that communicates a brand's personality to its audience. Need eyecatching flat lays? An interactive user-generated campaign? Instagram stories that boost engagement? I can create all these things and more for your company. 

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Skills Include:

-Photoshoot Styling and Coordination

-Copywriting

-Blogging

-Instagram Feed Aesthetic Plan

-Short Video Content-Reels, TikToks, Stories

-Long Video Content-IGTV, YouTube

-Instagram Guides

-Graphic Design

-Photo/Video Editing

-Facebook/Instagram Live Production

-Remote Content Coordination with Vendors

Influencer Marketing

 

Love it or hate it influencer marketing has a bright future when it comes to digital marketing. As humans, we naturally influenced by others and often react more positively to influencer/ UGC content than branded assets. There is still so much to learn about this industry so having someone on your team with prior experience can give you a huge head start. 

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Skills Include:

-Influencer Discovery/Outreach

-Campaign Set-Up

-Contract Writing and Negotiation

-Order Coordination

-Communications

-Relationship Management

-Creative Direction

-Payments/Invoicing 

-Content Performance Analytics and Reporting

Revenue Analytics and Reporting

-Whitelisting/Dark Posts

-Influencer Content Repurposing on Website and Social

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    Work    

    Contact    

Kayla Charles

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