Let's Create a Strategy to Help Your Business Thrive On Social Media!
Kayla is a passionate, results-driven creative, with over 4 years of experience in all things social and influencer marketing. You could call her quite the enthusiast about connecting brands to their perfect customers using thumb-stopping content. Kayla thrives on not only creating and curating content that drives engagement but also ttying it back to tangible results that support larger company goals.
About
Gone are the days of talking at consumers in marketing. Thanks to digital marketing and social media, brands must conversate with, listen to, and engage their target market. As a content and social media aficionado, my goal is to not only catch consumers' attention but keep it as well.
I am a creative who understands the importance of strategy and data. I embrace metrics and can often be found creating content calendars for fun. My merchandising and retail background add diversity and unique insights to my marketing efforts. It's amazing how much having knowledge of textiles can come in handy when writing marketing copy! I find great joy in the feeling I get while creating content especially when I know it will promote brand awareness and impact sales for my employer and clients.
In today's society, consumers remember companies with great social media accounts and website content. I want to make sure your company not only stays at the top of your audience's mind but that it also translates to a clear ROI for your business. My equation is simple:
Creativity + Passion + Strategy + Analytics + Clear Communication + An Eagerness to Research & Learn = A social media professional who is committed to the development and growth of your social media presence and overall company success.
Focus Areas
Social Media Marketing and Management
Social Media goes beyond posting and exiting the app. An effective social media marketing plan needs TLC. With new features popping up frequently, it's important to have someone dedicated to staying on top of new developments.
Skills include:
-Yearly, Monthly, Weekly Strategy Planning
-Content Calendar Creation and Management
-Post Scheduling
-Platform Maintenance and Troubleshooting
-Community Engagement
-Crisis Management
-Analytics
-Reporting
-Ads Manager Experience
-Commerce Manager Experience
-Competitor/Industry Research and Analysis
Content Creation
Create engaging, exciting, and informative content that communicates a brand's personality to its audience. Need eyecatching flat lays? An interactive user-generated campaign? Instagram stories that boost engagement? I can create all these things and more for your company.
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Skills Include:
-Photoshoot Styling and Coordination
-Copywriting
-Blogging
-Instagram Feed Aesthetic Plan
-Short Video Content-Reels, TikToks, Stories
-Long Video Content-IGTV, YouTube
-Instagram Guides
-Graphic Design
-Photo/Video Editing
-Facebook/Instagram Live Production
-Remote Content Coordination with Vendors
Influencer Marketing
Love it or hate it influencer marketing has a bright future when it comes to digital marketing. As humans, we naturally influenced by others and often react more positively to influencer/ UGC content than branded assets. There is still so much to learn about this industry so having someone on your team with prior experience can give you a huge head start.
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Skills Include:
-Influencer Discovery/Outreach
-Campaign Set-Up
-Contract Writing and Negotiation
-Order Coordination
-Communications
-Relationship Management
-Creative Direction
-Payments/Invoicing
-Content Performance Analytics and Reporting
Revenue Analytics and Reporting
-Whitelisting/Dark Posts
-Influencer Content Repurposing on Website and Social
Work
Sample Social Media Strategy
Blogging/Content Writing
Currently creating and curates content for their Instagram account. This includes content curation, copywriting, hashtag strategy, and feed layout design. I also created an Instagram Style Guide for brand consistency.
Contributed photos and copy to Leatherology's Instagram posts (June-August)
Social Media Account Management
Assisted with product photography and styled products for web, social, and catalog content
Wrote fashion related articles and took pictures for College Fashionista's Style Guru Internship position. Social media skills were also used to market articles and College Fashionista brand
Updated property photos and copy using WordPress.com
Created flyers, emails, and social media graphics for Place to Be Properties digital marketing campaigns
Created content including photos, graphics, infographics, and articles as a National Contributor to Spoon University
Infographic created for Spoon University
Wrote and edited for Her Campus UNT from 2016-2018. Maintained at least 3,000 weekly views on the Her Campus UNT online magazine